Understanding Infomation With Web Analytics
What is Information? Simply put, it is the analysis of data. All data, be it digital or analog, is of one source or another. While at times analysis of data seems as simple as recording what has happened in a particular instance, the complexity of the business world comes into play when data needs to be analyzed in order to ensure better, more accurate results. In fact, data analysis and data mining have now become some of the most important tools used by business and other organizations around the world. This is because it gives businesses an opportunity to cut through mountains of information and find out directly what their customers need and want.
Data visualization is the process of understanding and representing data using a graphical representation. The visualization allows users to see both the location of a data point and its content. For instance, if we are trying to analyze the location of customers’ loyalty, one would first need to know how people vote with regards to location. Based on this information, an interactive map can be created which depicts a certain area (a hot zone) where loyal customers (red dots) are mostly found. From here, one can clearly understand which area needs more marketing to gain the most customers (green dots).
Analysis of infomation is crucial in order to get the best business solutions. With all the piles of information and data, how will you be able to sort it out? One way is to manually check each document one by one. Another is to manually search for specific keywords and analyze them. Yet another is to manually analyze the documents by hand. While these methods may seem very time-consuming, they are effective and provide an instant solution.
In today’s web-based environment, web analytics makes things much easier. Web analytics or web infomation, in this case, refers to the ability to extract value from large amounts of data. With web analytics in place, data analysis is not only fast but accurate, as well.
How do web analytics work? Simple. When a customer types in a search term in Google, Bing, Yahoo! or any other search engine, web analytics will be able to show a detailed report about what he searched for. Each entry is stored in its own local folder.
For example, the report from the last three months of internet surfing may contain the following pieces of information: visited URL, pages per session, pages per hour and last five sites visited. All these pieces of information can be correlated to provide an easy-to-understand picture of what each user is doing with their computer when they are on the internet. This piece of infomation is then used to create reports that can be used by marketing teams or executives. Now that’s how web analytics helps your company!