Among those benefits include increased revenue and greater market share. “Creativity lends itself to unique solutions to problems,” he says, “and to unique features on products, or unique business models and sources of revenue.”, 84% of executives say innovation is important to growth strategy, but only 6% are satisfied with their company's performance. The impact new technologies have on the market is growing progressively hard to ignore.An oversaturated and digital market has struck fear into the hearts of business owners trying to sell and, marketers have become their hired guns. Stimulating creativity and exploring completely new and unknown before territories lead as result to increasing the productivity of the organisation. Aside from a solid idea, one of the most important aspects of a business is increased productivity. Creativity needs to be prioritized—and for good reason, reminds Marion. Lauren Landry is the former associate director of content marketing for Northeastern University's Enrollment Management team. There’s just one major disconnect: Despite the perceived benefits, 61 percent of executives don’t actually see their companies as creative. Apple is a company synonymous with creativity. I think [people] will have better lives if they are more creative problem solvers. Creativity is often seen as the forte of those in both the writing and design domain. Business professionals must be able to act with autonomy. Find out the steps you need to take to apply to your desired program. According to the National Council for Excellence in Critical Thinking, it is the intellectually disciplined means of aggressively conceptualizing, applying, analyzing, synthesizing and assessing information collected through experience, observation or reflection, as a guide to taking actions. They can bring you fresh perspectives and ideas, so show them that you’re listening and open to their feedback. It might be a new approach to a problem, a resolution to a conflict between employees, or a new result from a data set. In the design industry, being just creative is not enough. Creative thinking is the ability to consider something in a new way. The importance of creative thinking in marketing. EdD vs. PhD in Education: What’s the Difference? Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms. Creative thinking can ultimately set your business apart from all of the others, making consumers want to have your product and service over others. Okpara (2000). This requires patience and practice. Creative thinking increases productivity. It helps your brain to “step away from the coal face”, to see the problem from a different perspective and pave the way for creative solutions to take shape. Examine your rules, get rid of the old-fashioned ones. Making Decisions In our daily and professional lives, we make hundreds, if … July. Creative thinking is the process of coming up with new ideas or new approaches. The happiest people are those who live creative lives. The first will lead customers to a grab-and-go food and wine and beer shop, featuring self-checkout lanes and the option to pick up any online orders. We offer a variety of resources, including scholarships and assistantships. “Every industry is being challenged by dynamics globally and changes in technology,” Marion says. Eighty-two percent of executives surveyed by Forrester agree that companies benefit from creativity. “If you’re looking at an iPhone versus a Samsung, at the outset, they’re very similar. invention in business. Creative thinking is not just constructive but also destructive. Organizations today operate in a highly competitive, global environment, making creativity crucial. But it’s always been true both for business and for individual fulfillment. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. In organizations, creative thinking is a concept that raises blood pressure, conflicts, contradictions, and emotional debates, causing conflicts. Employees could test this approach by simply putting a paperclip in the middle of the table and thinking up as many use cases for it as possible. “Creativity” and “innovation” are often used interchangeably for that reason, but are two separate concepts. Why? One change is that shoppers will be able to “choose their own adventure” by picking from one of two store entrances. Being creative in the workplace goes far beyond making the prettiest spreadsheet or the most colorful PowerPoint presentation. It encourages us to look at other perspectives and even open up to the idea of new solutions. Your company could have persistent operational problems that prevent it from maximizing success, so you and your employees must think critically about the root causes of problems. Organizations should instead focus on diversity, bringing in a variety of viewpoints, cultural backgrounds, and skill sets. Industry Advice Because, “Companies who are creative are more successful,” Marion says. Success depends on people able to learn their jobs quickly and to perform successfully in situations requiring problem solving. TIP: Be revolutionary, break the rules, even in your day-to-day activities. Creativity and innovation within a well-run companies have always been recognized as a sure path to success. The word “creativity” is what people now want to talk about. It doesn't matter if we're talking about developing a new strategy or an innovative way to stay ahead of the competition. (McKinsey). 7 Business Careers You Can Pursue with a Global Studies Degree. However, it is the art of generating solution to problems by the force of imagination and reasoning. “Creativity is essential in business because it’s a differentiator,” says Tucker Marion, an associate professor in Northeastern University’s D’Amore-McKim School of Business and director of the Master of Science in Innovation program. 18. Focusing on Problem Solving. Simply seeing the Apple logo has proven to spark individuals’ creativity; their actions mirroring how they perceive the brand. A survey by IBM of more than 1,500 chief executive officers shows consensus: Creativity was ranked as the number one factor for future business success—above management discipline, integrity, and even vision. In a dynamic and changing world, the challenges of man are also not static. Rather than try to replicate Apple, however, business leaders should focus on how they can foster creativity within their own organization. Creative leadership is defined as ability to define clear and compulsory vision that others will follow. managers/leaders need to realize the importance of keeping themselves up to date. Praising creative work is important because, for most people to sustain their passion, they must feel that their work matters to the organisation. Tom Kelley, partner at global design firm IDEO, established “The Ten Faces of Innovation,” describing how each type of person—such as “The Hurdler,” who tackles problem-solving head-on, or “The Caregiver,” who works to understand and form relationships with each individual customer—adds to the overall creativeness of a project. “Now we’re selling experiences, and those experiences need to be well-designed,” Marion says. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. Global conglomerate Tata gives out a “Dare to Try” award to employees with the “most novel, daring, and seriously attempted ideas that did not achieve the desired results,” while Google’s innovation lab, X, offers bonuses to each team member who worked on a project the company ultimately decided to kill as soon as evidence suggested it wouldn’t scale. By design, the creative process encourages collaboration, and this is the most important benefit of offering a workplace where creative thinking can occur. Creative thinking is important for brand establishment: When we start up a new brand we need a lot of creative thinking for the establishment purpose like the designing of the logo, setting up and designing tagline, motivating people under you and building up amazing PR techniques. Just because someone is first to market with a feature doesn’t mean they’re more creative. The following three examples help answer why critical thinking is important in business: Improve communication strategies.Communicating with different types of people require… Customers visit for more than the seasonal beverages; they go for the ambiance. Remember that creative thinking and problem-solving are ways to transcend the limitations of a problem and see past barriers. Creative thinking is also important for other reasons: Thinking creatively provides immense freedom. Emerge as an innovation leader within your organization. Stay up to date on our latest posts and university events. You can have great ideas, but not be innovative.”. /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. “Not everyone is going to be creative, but most people can learn the tools and techniques for being innovative,” Marion says. As you continue to develop your creative thinking skills, be alert to perceptions about creative thinking that could slow down progress. By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service. Some of today’s most in-demand disciplines—ready for you to plug into anytime, anywhere with the Professional Advancement Network. Creativity goes hand in hand with innovation. Eight in 10 surveyed CEOs said they expect their industry to become significantly more complex. “It helps to look at things from a different vantage point.”. The only thing companies can’t do is ignore creativity altogether, or hope the problem will solve itself. “There are a lot of competencies that go into realizing an innovation. Strategic thinking also encourages you to take a long view of your company's business model and operations. Yes, in many cases there is only a small part of the company with the … Learn more about Northeastern University graduate programs. However when it comes to decision making, it’s necessary to balance out the analytical mind to understand and consider all possible options. Creative leaders must be able to think and observe idea or issue from different angles (McLean, 2007). Creativity improves the process of solving problems. Why innovation matters and the steps you can take to make a meaningful impact on your current company. Employers in all industries want employees who can think creatively and bring new perspectives to … Strength in business critical thinking skills is required for the strong decision-making and problem solving skills that move a company forward. The need for creative problem solving has arisen as more and more management problems require creative insights in order to find suitable solutions.

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