The UK army has been heavily criticised for a new recruitment advertising campaign targeted at millennials. From Lord Kitchener’s, “Your Country Needs You” that became the basis of nearly every other recruitment poster to WWI’s famous, “Your chums are fighting.Why aren’t you?” Today, the Armed Forces of the United Kingdom are at some of the lowest numbers in centuries. Its advertising campaigns should reach out to as many people as possible, and should aim to attract individuals that perhaps until recently would not have believed the British Army was for them. The British army's new recruitment campaign says so-called "snowflakes," "binge gamers" and "phone zombies" are welcomed and needed in its ranks. British MP James Cleverly said people had missed the point of the campaign. The British Army has seen application and recruitment numbers peak since the campaign launch but of equal value is a shift in perceptions of the appeal of a career in the army. The British army is calling on “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” to join its ranks in a recruitment drive targeting young people. Like it said earlier, according to the Drum, the ads had a very positive effect on their recruitment efforts. However what we don't need is a PC revisionist version of events 200 years later because someone might be offended. The posters which rip off the iconic WWI army ads, now feature “snowflakes”, “selfie addicts”, and “binge gamers”. The British Army and all the Armed Services should, of course, recruit and attract people from all across modern British Society, as well as those within its Commonwealth. Those British Army ‘Snowflake’ ads have encouraged the most new recruits in years By Rebecca Stewart - 20 March 2019 13:29pm In January, 16,000 people applied to join the army … UK army releases 'snowflake' ad for millennials. As the Army tries to recruit "snowflake millennials", how does it compare with previous campaigns? By Sarah Vizard 11 Apr 2019 2:37 pm. A Scots Guardsman who reportedly threatened to quit the Army in protest over the use of his image for the 'snowflake' advert was consulted on the poster, the Ministry of Defence has claimed. How the British Army’s ‘Snowflake’ ads led to a ‘shift in perceptions and attitudes’ The British Army has seen application and recruitment numbers peak since the campaign launch but of equal value is a shift in perceptions of the appeal of a career in the army. The British army has been struggling to attract new recruits in recent years. As the Army tries to recruit "snowflake millennials", how does it compare with previous campaigns? Leave a comment Cancel reply. According to the BBC, the British Army consisted of 78,407 full-time troops as of April 2017 and are currently deployed in over a dozen countries, seeing combat in Afghanistan, Iraq, and Africa. The British Army Criticised For “Snowflake” Recruitment Campaign. The British Army has had many iconic recruitment ad campaigns over the years. 07.01.2019 Richard Creative Recruitment . The Your Army Needs You recruitment campaign was launched in January, 2019 Despite those numbers, the Telegraph reports only one army soldier has been killed in the past two years, and just 64 have died while in service since 2003. While the force fell short of its annual recruiting goals, it saw the highest number of recruits in a decade start basic training last fall. The ads helped to bring in the biggest recruitment numbers in years. In October, reports showed they were more than 5,000 short of their target of 82,500 full-trained troops. A government committee was informed in October that the British Army has 77,000 fully-trained troops, below its target of 82,500. Last year's British Army recruitment drive, which controversially targeted "snowflakes," "class clowns," "selfie addicts," "phone zombies," and "me me me millenials," reportedly resulted in tens of thousands of people signing up to join. The British Army's This is Belonging campaign aims to fill boots after years of declining numbers. By Joe Duggan PUBLISHED: 20:51, Sun, Jan 6, 2019 A recruitment drive by the British Army to target the ‘snowflake’ generation has seen the number of applicants almost double in the first month. Tory MP James Cleverly wrote on Twitter: ‘People criticising the British Army’s new snowflake recruitment campaign are missing the point. The British Army's new 2019 recruitment campaign is targeting snowflake millennials, binge gamers, and selfie addicts and the armed forces continue their drive to … Share this Post. The British Army implemented a controversial new recruitment drive targeting "snowflake" and "bing gamer" members of the millennial and Generation Z age groups. British Army “Snowflake” Ads Effect on Recruitment. The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, … The army’s new campaign targets 16-to-25-year-old “snowflake millennials” who feel they need a “bigger But do those who support an ego-centric lifestyle have the country’s best interest at heart? Yes you can learn the reasons why it happened, but don't try and rub out the bravery shown by soldiers who were sent by the crown to rescue fellow countrymen and other Europeans. 11 Apr 2019 2:37 pm. The campaign, featuring posters and TV ads titled Your Army Needs You, suggests that what is seen as a weakness or a character flaw by the rest of society can be seen as a strength by the army. MoD issues defence after 'Snowflake' army ad soldier threatens to quit over backlash By Rebecca Stewart - 07 January 2019 11:48am Last week, the British Army… How the British Army’s ‘Snowflake’ ads led to a ‘shift in perceptions and attitudes’ Sarah Vizard. But if early responses are anything to go by, their latest adverts are unlikely to help. British Army recruitment: Your army needs you and your stamina. The Army raised eyebrows with its recruitment campaign at the start of the year, which used stereotypical images of millennials, including "snowflake", and "selfie addicts", on its posters. Hide Comments Show Comments. If you're a millennial who's addicted to taking selfies, video gaming or consider yourself a class clown, you could be exactly what the British Army is looking for. Comments. A SOLDIER said he will resign from the army in disgust after his picture was used in a recent “snowflake” recruitment campaign. The siege of Lucknow happened. 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